7 Tips For Creating Engaging Facebook Posts
A handy guide for creating great Facebook Posts
We’ve all dealt with it. The blinking cursor, the endless white space, the absolute agony of trying to figure out what to post on Facebook that will not only sell your product or service but will also engage your audience to like, share, and comment. You already know why it’s important to have a social media presence for your business. Let’s examine what exactly makes a good Facebook post.
7 Tips for Creating Engaging Facebook Posts
1. Brainstorm your Facebook Post:
-Define your goals- Your goals on Facebook are what you’re trying to get out of posting. Are you looking for more followers? Leads? Subscribers? Whatever it is, figuring it out is key to giving direction to your posts.
-Reevaluate at any time- Have you been posting for a while already? Never fear- you can reassess your goals on Facebook whenever you want. Similarly, you can have multiple goals running at once.
2. Know your audience:
-Identify your followers- It’s also important to understand who your followers are. This requires an understanding not only of who your target customer is but who is using Facebook and how that connects to your target customer.
-Leverage Tools- Once you have that information, you’ll be able to use tools, like Facebook Audience Insights, to understand more about how your audience interacts on Facebook.
3. Posting Rules
-Post Regularly- Minimally, you’ll want to post at least three times a week. Posting too little and with no real frequency will lose interest. Posting too much can be overwhelming and, honestly, annoying.
-Follow the 80-20 rule- A good rule of thumb is the “80-20 rule.” 80% of your posts should entertain, inform, or educate, while the other 20% should be to promote your brand.
-Experiment and Analyze- Figuring out what kind of content to post can be a process of trial and error. You’ll learn what works by checking your post analytics on Facebook. This will show you what posts are performing well and what ones aren’t.
4. Creating Compelling Content
-Make sure what you’re posting has a clear direction. Do you want your followers to read an article? Click a link? Sign up for an event? Tell them what you want them to do.
-Ask for engagement. Do you want them to comment on your post? Ask them a question and tell them to comment. Looking for page shares? Ask for them. You do have to be careful when doing this because it can come off as begging if not done right.
-Include photos, links, and video. Not all in one post, of course! These visual breaks catch people’s attention and tend to get more likes than only text posts.
-Use short, compelling language. Facebook might allow you to write a novel in one post, but people aren’t sticking around to read the whole thing. Keeping your posts short allows people to quickly read and engage.
-Be provocative/inspirational. You’ll have to keep in line with your brand’s personality here, but posts that make people think or inspire them to act perform better.
-Be real and relevant. Facebook is a personal medium. People visit to read and share stories, so share yours. Celebrate victories, and own up to mistakes. Use “I” and “We” to connect with your audience on a more personal level.
5. Measure your Success
-Track Engagement- If you’re chasing after likes, shares, and comments, well, you aren’t alone. That is how a lot of people measure their success on Facebook. If you want more likes, consider posting more photos as they make for easy scanning. Posts with photos tend to get 50% more likes than videos because they are quicker to understand. If you’re looking for more comments, text posts get more comments than other types of posts. Ask a thought-provoking question and place it toward the end of your post to encourage comments.
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