You may be asking yourself, ‘Isn’t the market already over saturated with marketing blogs?’ Oh, no? Is that just us? Even if it is a sentiment shared only by our team it’s definitely one we feel. What’s funny is that RouteDash was never intended to enter into the digital marketing world. It was supposed to be software. For trucking companies. But like a lot of things in life; it creates different paths for you to take, and it’s up to you to navigate your way.
Marketing, before social media and the massiveness of the digital world, was straightforward, not easy, and there was only a few paths you could take to effectively market your business. All those paths still exist, but now there’s a jumble of paths you can take to insert yourself into the digital marketplace. It’s confusing, it may feel like it’s on purpose and we hear you. On top of trying to come out in front of competitors you also need to understand SEO, keywords, and click-thru rates, among so much other industry jargon that it’s easy to get lost. Oh, and you have to run your business too.
That’s where RouteDash and this blog come in. We know the jargon and the various ways you can make your presence known on the internet. We know the importance of testing different strategies before landing on a tried and true method. We do the research, study the data, and provide solutions based on your goals. We also aim to help you understand what is going on in the digital marketing world so that if you choose to only use us as a stepping stone to your digital marketing dreams, we’re there for you.
We hope that this blog can be a resource for you. We’re going to cover the basics, a kind of digital marketing 101, so you don’t have to smile and nod through our conversations. Or so you can take what we built for you and run with it. Or so you can finally put an end to that office argument you’re having. No judgement here. We’re also going to cover trending news and offer tips to up your marketing game. So, sit back and enjoy the posts, ask questions and share away. We look forward to taking this journey with you.
We're here to help you navigate the digital marketing world. Contact us for a no-obligation consultation with our team of experts today!